The new look of Leipzig Book Fair
New look, clear stance: Leipzig Book Fair presents its new look
Fresher and more striking: Leipzig Book Fair visually opens a new chapter. With the relaunch of the logo and design, it is positioning itself even more decisively as one of the most important cultural brands in the German-speaking world.
The iconic logo – eye, spikes, book – remains recognisable, but appears in a contemporary form: tidier and bolder. New fonts and a brighter colour scheme bring the brand into the present – and make it fit for all channels and platforms.
The design system takes diversity into account: every sub-brand – from Manga Comic Con to Leipzig liest and the Leipzig Book Fair Prize – will have their own colour and visual identity. The familiar spikes become a crown, a hairstyle, a design element with character.
Together with the new look, the new motto of Leipzig Book Fair is also coming to the fore: “Where Stories Connect Us.”
The motto sums up what the Book Fair is all about – and what it wants to make even more visible in the future: At Leipzig Book Fair, people come together, bringing different worlds and perspectives with them. It is the stories they share and experience with each other that build bridges – across differences, beyond filter bubbles. The trade fair is a space in which diversity gives rise to connection. Told. Lived. Felt.
The new look is more than just a design relaunch. It is a clear statement: Leipzig Book Fair continues to evolve – visually, content-wise, emotionally. Together with your community, your topics and formats.
The new design is not a break with the past – it is a new beginning. For a trade fair with an open mind that goes further and is never satisfied with the status quo.
Logos
Journalists and exhibitors of the current Leipzig Book Fair are welcome to use our trademarks. These JPG files are particularly suitable for online use. When printing we recommend using EPS vector graphics. Please respect our legal information when using any of these resources.
Download our logos
Logo Leipzig Book Fair 2026, with date, colour (PNG, 100 kB)
Logo Leipzig Book Fair, without date, colour (PNG, 139 kB)
Logo Leipzig Book Fair, without date, colour (EPS, 2 MB)
Logo Leipzig Book Fair, without date, black-and-white (PNG, 135 kB)
Logo Leipzig Book Fair, without date, black-and-white (EPS, 2 MB)
Logo Leipzig Book Fair, without date, inverted (PNG, 83 kB)
Logo Leipzig liest 2026, with LBF, with date, colour (PNG, 138 kB)
Logo Leipzig liest 2026, with LBF, with date, black-and-white (PNG, 131 kB)
Logo Leipzig liest 2026, with date, colour (PNG, 82 kB)
Logo Leipzig liest, without date, colour (PNG, 103 kB)
Logo Leipzig liest, without date, colour (EPS, 2 MB)
Logo Leipzig liest, without date, black-and-white (PNG, 100 kB)
Logo Leipzig liest, without date, black-and-white (EPS, 2 MB)
Logo Leipzig liest, without date, inverted (PNG, 66 kB)
Logo Leipzig Trade Fair, in colour (EPS, 3 MB)
Logo Leipzig Trade Fair, in colour (JPG, 392 kB)
Logo Leipzig Trade Fair, black-and-white (EPS, 3 MB)
Logo Leipzig Trade Fair, black-and-white (JPG, 272 kB)
MM Leipzig Trade Fair, in colour (EPS, 3 MB)
MM Leipzig Trade Fair, in colour (JPG, 180 kB)
Legal information concerning use of logos
Downloading, saving and any use of the mentioned logos, names or banners is only permitted under the following conditions:
- Logos and names may only be used for news reports by publishers and/or journalists, or
- users that are bindingly approved as an exhibitor for a future trade fair/exhibition organised by Leipziger Messe at the time of download and saving, as well as for the duration of the use of the logo/name.
- The user shall faithfully reproduce the logo/name without any distortion (minor colour deviations in printing will be tolerated in individual cases).
- If the user is an exhibitor as defined above, they may use the logo/name exclusively in connection with reference to their future participation in a trade fair/exhibition organised by Leipziger Messe.
- The use of the logo/name for purposes other than those named above – in particular, to identify goods and services of third parties – requires specific consent by the Leipzig Book Fair.
Failure to comply with the above requirements will be prosecuted under civil law and – in the case of copyright infringement – also under criminal law.
You can also download the Manga Comic Con logo and the Leipzig Book Fair Prize logo online.