The new look of Leipzig Book Fair

Leipziger Buchmesse Animation

New look, clear stance: Leipzig Book Fair presents its new look

Fresher and more striking: Leipzig Book Fair visually opens a new chapter. With the relaunch of the logo and design, it is positioning itself even more decisively as one of the most important cultural brands in the German-speaking world.

The iconic logo – eye, spikes, book – remains recognisable, but appears in a contemporary form: tidier and bolder. New fonts and a brighter colour scheme bring the brand into the present – and make it fit for all channels and platforms.

The design system takes diversity into account: every sub-brand – from Manga Comic Con to Leipzig liest and the Leipzig Book Fair Prize – will have their own colour and visual identity. The familiar spikes become a crown, a hairstyle, a design element with character.

Together with the new look, the new motto of Leipzig Book Fair is also coming to the fore: “Where Stories Connect Us.

The motto sums up what the Book Fair is all about – and what it wants to make even more visible in the future: At Leipzig Book Fair, people come together, bringing different worlds and perspectives with them. It is the stories they share and experience with each other that build bridges – across differences, beyond filter bubbles. The trade fair is a space in which diversity gives rise to connection. Told. Lived. Felt.

The new look is more than just a design relaunch. It is a clear statement: Leipzig Book Fair continues to evolve – visually, content-wise, emotionally. Together with your community, your topics and formats.

The new design is not a break with the past – it is a new beginning. For a trade fair with an open mind that goes further and is never satisfied with the status quo.

Leipziger Buchmesse Logo vor gelbem Hintergrund
Manga Comic Con Logo vor rotem Hintergrund
Leipzig liest Logo vor blauem Hintergrund
Grafik mit dem Logo vom Preis der Leipziger Buchmesse 2026 auf zitronengelbem Hintergrund und einem angedeuteten Bücherstapel

Logos

Journalists and exhibitors of the current Leipzig Book Fair are welcome to use our trademarks. These JPG files are particularly suitable for online use. When printing we recommend using EPS vector graphics. Please respect our legal information when using any of these resources.

Legal information concerning use of logos

Downloading, archiving and any use of the logos and names is only permitted in compliance with the following conditions:

  • Logos and names may only be used for news reports by publishers and/or journalists, or alternatively where the user is bindingly approved as an exhibitor for a future trade fair/exhibition organised by Leipziger Messe at the time of downloading and archiving as well as for the duration of the use of the logo/name.
  • The user shall faithfully reproduce the logo/name without any distortion (minor colour deviations in printing will be tolerated in individual cases).
  • If the user is an exhibitor as defined above, they may use the logo/name exclusively in connection with reference to their future participation in a trade fair/exhibition organised by Leipziger Messe.
  • The use of the logo/name for purposes other than those named above – in particular, to identify goods and services of third parties – requires specific consent by Leipzig Book Fair.

Failure to comply with the above requirements will be prosecuted under civil law and – in the case of copyright infringement – also under criminal law.

You can also download the Manga Comic Con logo and the Leipzig Book Fair Prize logo online.